1. Who We Are
O’Donovan Agri (referred to as “we”, “us”, or “our”) is a supplier of agricultural machinery, tools, and related services based at Unit 18, Link Road..
We are the Data Controller for the personal data we collect about our customers, suppliers, and service users.
2. What Personal Data We Collect
We collect and process only the data necessary to carry out our business, including:
– Identification & contact details: name, address, phone number, email.
– Transaction information: purchase records, invoices, and payment details (processed via secure third parties).
– Equipment & service data: product serial numbers, repair or warranty details.
– Website & marketing data (if applicable): contact form submissions, newsletter sign-ups, cookies for analytics (where consented).
We do not collect sensitive data such as health, ethnicity, or political information.
3. How We Use Your Data
We process your data to:
– fulfil and manage your orders, repairs, and returns;
– issue invoices, receipts, and warranties;
– provide customer support and product safety notices;
– manage credit accounts and payment records (for trade customers);
– send marketing communications (only with your consent);
– comply with legal obligations (tax, accounting, product traceability).
4. Lawful Bases for Processing
We process personal data under one or more of the following legal bases:
– Contractual necessity: to supply goods or services you requested.
– Legal obligation: to meet tax, accounting, and safety obligations.
– Legitimate interests: to improve our products and services or manage customer relationships.
– Consent: for optional marketing or website cookies.
5. Sharing of Data
We only share your data when necessary to fulfil your order or comply with law. This may include:
– Delivery providers (e.g. DPD, An Post, couriers);
– Payment processors (e.g. card service providers, banks);
– Manufacturers or authorised repair agents for warranty claims;
– Accountants and auditors for regulatory compliance;
– IT and website support providers (with confidentiality obligations).
We never sell or rent personal data.
6. International Transfers
If any third-party service providers transfer data outside the EEA, we ensure appropriate safeguards are in place (e.g. EU Standard Contractual Clauses or adequacy decisions).
7. Data Retention
We retain personal data only as long as necessary for the purposes collected, generally:
– Invoices and transaction records: 7 years (for tax compliance).
– Repair/service records: up to 5 years.
– Marketing data: until you withdraw consent.
After this period, data is securely deleted or anonymized.
8. Your Rights
Under the EU GDPR and Data Protection Act 2018, you have the right to:
– access and receive a copy of your data;
– correct inaccurate or incomplete data;
– request deletion (where no longer needed);
– object to or restrict processing;
– withdraw consent (for marketing or cookies);
– lodge a complaint with the Data Protection Commission (DPC) at www.dataprotection.ie.
Requests can be made by contacting us, contact details available on www.odonovanagri.com
9. Marketing Communications
We only send marketing emails or SMS messages if you have explicitly opted in.
You may unsubscribe at any time using the link in our messages or by contacting us directly.
10. Website Cookies (if applicable)
If our website uses cookies, we will display a clear cookie banner and request consent before storing non-essential cookies. You can change cookie preferences in your browser settings.
11. Updates to This Policy
We may update this Privacy Policy occasionally to reflect legal, technical, or business changes. The latest version will always be available in-store and at odonovanagri.ie/privacy.
12. Contact
If you have any questions or concerns about your personal data, please contact:
www.odonovanagri.com